VIZIBLE MEDIA
Scaleupally enhances the tech capabilities of Vizible Media with the use of Power BI
Sector
Digital Marketing
Services
Business Intelligence & Data Visualization
Tech Stack
Power BI, SSIS & Google Sheet
Team Size
3
01. Overview
About the Client
Vizible Media is a UK-based digital marketing agency, providing digital media planning and optimization, media & marketing consulting services, search and paid social marketing services. The company takes care of digital marketing and advertising needs of its set of clients by running advertising campaigns on various digital and online platforms.
Owing to vast number of clients and data, management of data and getting insights from that data was posing hurdles to the client and thus the role of ScaleupAlly.
02. Challenges
Problems faced by Client
- Wastage of lot of productive time due to manual entry of the digital platforms’ performance summaries data.
- Inability to derive thoughtful insights from the data corpus and suggest a analytical solution to the clients based on those insights
- Slicing and dicing of data was not possible due to unavailability of BI tool.
03. Solution and Outcomes
The impactful performance
- Smooth and auto connectivity among the tools. Data from Google spreadsheet was directly connected with Power BI leading to real time refreshing of reports.
- Insightful and value adding dashboards with the use of trends, charts, and graphs
- Data was stored locally at SQL server and thus gave a good backup.
- Restricted access to the reports as per the client’s requirements was ensured due to data governance feature employed by ScaleupAlly.
Holisticly recaptiualize user-centric manufactured products before empowered scenarios. Enthusiastically impact sustainable human capital through premier strategic theme areas.
